Strategies for a rewarding meeting. Part III: Defining the Road Map.
Before closing the meeting, you should make your prospective client feel comfortable, by clearly explaining your road map. If possible, try to set targets against clear deadlines, for the first two or three steps, and try to give an estimate on the final deadline date. Don’t promise what you can’t deliver. Most people can accept waiting three months or more, for their new website, but they don’t like it when the deadline is not met.
The road map
- Quote & quote approval
- Competitors analysis, target audience analysis
- Explaining – in brief – the content and functionalities
- Discussing the look and feel, mood board
- Defining site structure
- Drawing wireframes for each page
- Refining wireframes after feedback
- Programming the website and defining the look and feel of it
- Presentation of the first version website
- Processing feedback
- Presentation of the final version
- Setting up social media channels
- Final SEO fine tuning
- Set up newsletter-platform and prepare first mailing
- Launch website
- Send out mailing, and report launch on social media
- Follow up and analysis
Depending on your personal work flow, the order of designing and programming can change. When starting from scratch in Photoshop, you’ll first of all design it. But, when starting from a web template, like Bootstrap, the programming/designing will happen simultaneously.
I know Adobe have worked hard on it… but still I prefer a live environment. This is my personal opinion.